new Delhi. In the battle of super app market, Tata Group has also decided to step forward. Already there are companies like Reliance Jio, Amazon, Paytm and Flipkart in this market. In fact, the Tata Group is working on an Omnichannel Digital Platform, in which the company will offer its various consumer businesses through a single channel. The Financial Times newspaper quoted Tata Sons chairman N Chandrashekharana as saying, “It will be a super app.” An app that will have many abstract apps inside … We have a big chance … How will we connect everything to each other and give a simple online experience and people will get a beautiful omnichannel experience? '
The company now wants to expand its consumer base to reach crores of Indian people. These consumers are from different categories. This is the reason why the company now wants to create 'a world class platform made in India for Indian customers'. Let us know that Tata Group operates in categories such as airlines, retail stores, hospitality, watch etc. Tata group has brands like Tata Click, Starbucks, Westside, Vistara, Croma, Star Bazaar etc. Apart from this, this company also offers many types of services. Sources sold out, some time ago, the company has created a new entity called Tata Digital.
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SuperApp is a concept that originated from China and South Asia. Internet companies of these countries felt that various service apps like shopping, payment, cab booking, food service, etc. should be merged into one app. This gave a positive impact on their revenue. First of all, apps like WeChat, GoJek, Grab started offering many services through SuperApp.
Supersap succeeded by increasing smartphones
On social app, social media and other communication channels help drive traffic. If you understand in general language, SuperApp is an app where you do not need to have different apps for different tasks. Many types of tasks are completed with a single app. Due to the increasing number of smartphones worldwide, superapp has been very successful.
Talking about India, Reliance Jio, Paytm, Flipkart owned phones are superapps. On Jio's app, customers get the service of content streaming, shopping, payments, messaging, games etc. Similarly, features like shopping and payment are available on the Paytm app.