Washington18 minutes agoAuthor: Shane Goldmacher and Maggie Heberman
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Last week, Donald Trump rallied in Latrobe, Pennsylvania. During this, he made fun of Democrat candidate Joe Biden. Here he also appealed to the people to donate to the Republican Party.
- Trump campaign team had a $ 200 million cash advantage when Biden was not declared a candidate.
- Now Trump is trailing Biden in the campaign cash case, he has spent $ 800 million
Donald Trump was ahead of Joe Biden until some time ago in terms of election funds. This was beneficial for him. Just like it happened in the campaign of Barack Obama in 2012 and George Bush in 2004. Trump spent a lot during the 2016 campaign. Even at the beginning of this election he looked strong, but now it is not so.
Spend 80 million dollars
When it was believed that Biden would be a Democrat candidate, the Republican Party had a cash advantage of $ 200 million. Now their lead is over. From the beginning of the campaign in 2019 to July, Trump's campaign team had $ 110 million (8126 crore rupees). Out of this, 800 million dollars have been spent. Now some people of his team are afraid that about two months are left in the election and cash problem has come to light.
Had to change campaign manager
Brad Parscale was Trump's campaign manager until July. In July, he was replaced by Bill Stepin. According to Brad, Trump's election machinery cannot be stopped. However, some old and new aides of the president say that money was shed like water. After Steppin's arrival, there was some restriction on expenditure. Important changes were made in the promotional strategy. Parscale's tenure cost $ 350 million. This is almost half of the $ 800 million spent by July. During this time new donors were not found. Lots of money was spent on legal matters. TV advertising costs have crossed $ 100 million.
Question on unnecessary expenditure
The two Super Bowl bouts were made publicity. It cost $ 11 million. This is more than the amount spent on TV advertising in some states. Expensive consultants hired. It cost $ 1.56 million. The Yonder Company, which manufactures Magnetic Pouches to keep cell phones, was awarded a contract of $ 1.1 million. The purpose was for the donors not to record Trump's words quietly.
Advisors also raised money
According to sources, former campaign manager Parscale also bought the car and hired the driver. It was unnecessary. Trump praised Steppin when he became the campaign manager. Said- They have come on less salary. Experts say – Trump's campaign management is not right. The situation now is that Biden has overtaken him in fund raising. Biden raised $ 365 million in August alone. However, the Trump campaign team has not yet released the August data.
Mistake of former manager
Republican senior member Ed Rollins says – will spend 800 million dollars and if 10 points are left behind then questions will also be raised and will have to be answered. The former manager raised money like an addict. Parscale says in defense – in 2016 I ran a similar campaign. However, the reality is that Parskell was not a campaign manager in the last election. The new manager Stepin rejected two offers of 5.3 crore. Staff members will be able to travel only on urgent basis. People are lured to travel in Air Force One, this has also been curbed.
Budget has to be seen every day
Stepin says – The most important thing is to check the budget every day. Stepin claims that the budget needed to win the election exists. However, they do not give information about it. In the last two weeks of August, Biden spent $ 3.59 million on TV advertising, while Trump spent just $ 48 million. “We want to save money so that we can campaign full force in the last phase,” says Jason Miller, a Trump aide. Biden spent very little on publicity when Corona was at its peak. Trump did not do this.
What will happen next
Experts believe that a lot of money will come in the last two months. Spending on TV advertising will be less. Online funding will increase. Door to door campaign will be the focus. Biden's team is already doing this. He followed the same strategy in states with less population. Parscale blew $ 8 million on Facebook and Instagram. Now they are closed. Parscale says – This was the idea of Trump's family. 39 million was spent in Wisconsin, 3.6 million in Michigan, 20 million in Iowa, and $ 1.3 million in Minnesota on TV advertising.
There is also a plea
One member of the Republican Party says – to make money, one has to spend money. In July 2016, Trump raised $ 165 million. Only two companies that saw campaign management were paid $ 30 million last year. Earlier, the Republican Party wanted to conduct its convention in Amelia Island. The Ritz Carlton was paid $ 3.25 lakh for this. Now the Trump campaign hopes to get this money back.