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- Inauguration Of New Tradition Of Pricing With 'khaali peeli', 'trollers & trolling' Have Now Been Considered As 'new Normal' From Ishaan Ananya
Amit Karna, Mumbai14 minutes ago
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The release date of Ananya Pandey and Ishaan Khattar starrer 'Khali-Yellow' has been announced. The film will be released on Gandhi Jayanti on 2 October, on ZEE 5 and G-Plex, and with it a new tradition of pricing on the digital platform will begin. G-Plex is a 'Pay-Per-View' platform, in which viewers will have to loosen pockets every time they watch a movie.
Until this time, ZEE5 or other digital platforms have been showing new films to the audience only in their subscription fees. But this will not happen from now on. 'Khali Yellow' has been produced by Zee Studio and the company's CEO Shariq Patel spoke about his strategy in a special conversation with Dainik Bhaskar.
Q- What is the price to be paid for each film?
There is a showcase on Tata Sky like Shariq – where you can see a new picture for 99 rupees, the same will be here. We are dissecting that price right now. It will be announced. But that price will surely be equal to the average cost of watching a movie by going to a multiplex. Here, the entire family will enjoy the film.
Q- Including Traveling, Food, Beverages?
Shariq – 'Jee, the average cost of going to the multiplex nearest to the house and eating at the interval. Suppose that the ticket costs 150 rupees and the beverages combined costs 1000 rupees, not so much, but the average pricing will remain. We will let him know near the release.
Q-Why is the release date only on Gandhi Jayanti?
Shariq- 'One thing is that a little patch work of the film was happening. The second is that GTV itself launched on October 2 in the nineties. So we have finalized this date to introduce this new service. It is also a big holiday. Those who are going to work in the unlocked phase will also be able to see it on the holiday on 2 October. We will release it in the same way that a film has been released on OTT.
Q- Were you also waiting for cinema halls like Vasu Bhagnani? Wanted Free Hand?
Shariq- 'No. This stand alone decision was ours. You will see when the cinema opens. Till then we will release a lot of Hindi and regional pictures on this platform every month. Whether theaters are on or not.
Q- Although Netflix and Amazon are not taking money separately for new films?
Shariq- 'He is their model. This is our pattern. When we also sold 'Gunjan Saxena' to Netflix people, it was in a package deal. Now we have brought a new model. Now subscribers will decide whether people want to see new content at a nominal price over the holidays.
Q-In this environment of hatred towards star kids, how right is it to release? 'Road 2' was trolled by IMDB to a rating of 1.2?
Shariq – Those who have to troll, they will troll. If we start taking our life decisions due to fear of trolls, then we have to sit down at home. Trolling is now new normal. Ishaan and Ananya also know this. People troll even Amitabh Bachchan. I'm not worried. See the film on merit. Those who want to hate do it. Let the Haters do their work. '
Q- That means Ananya and Ishaan will face out to the media?
Shariq- 'The same preparations are going on. The zoom interviews that will happen will be with you. However, these will be slightly limited compared to the normal days. We have taken steps. Let us see how the public reacts now.
12 types of dance forms will be seen in a song of the film
The release date of the film was announced on Monday, along with the song 'Beyonce Sharma Jayegi'. It is written by Kumar and Rajasekhar. There are 12 types of dance forms included in it. He is locking, popping, hip-hop, ballet, house, kalri, kathak, ring, fire juggling, B-boying, kalaripayatt.