Know who is Sandeep Kataria
Kataria, who did engineering from IIT-Delhi, is a 1993 PGDBM batch gold medalist from XLRI. He has a 24-year work experience. He has worked in Unilever, Yum Brands and Vodafone in India and Europe. Kataria stayed in the consumer goods company Unilever for 17 years. Prior to joining Bata India, he was the Chief Commercial Officer at Vodafone India.
In July 2017, Sandeep Bata joined India and after two years was made the President of India Region. Bata India’s profits doubled under Kataria’s leadership. Topline growth was also in double digits. He introduced youth to his side by presenting Bata in a new style and flavor. Bata India had a net profit of Rs 327 crore and revenue of Rs 3053 crore in 2019-20.Also read: India can get first 5G connection by 2021, 35 crore users to be available by 2026: Report claims
The first factory in India was opened before independence
Bata King has been a long-time footwear manufacturer in India. Although it is an MNC company to say, but its heart is complete Hindustani. About 90 years ago today, this brand made its debut in the country. Bata opened the first factory in Konnagar, West Bengal, which later shifted to Bataganj. After Bataganj Bihar, five factories including Faridabad (Haryana), Pinaya (Karnataka) and Hosur (Tamil Nadu) started. In all these places, cheap, comfortable and sturdy shoes are made from leather, rubber, canvas and PVC. Bata is a shoe brand in India with its own loyal middle class customer community.
Know how Bata became the master of the hearts of the world
Bata is a company of the Czech Republic country. It was started in 1894 by Tomas Bata. The company came to India in search of rubber and leather. The company’s business started from Kolkata in 1939. The first shoe machine of the country was installed in Batanagar. Today, India is the second largest market of Bata. Bata was listed in June 1973. Its IPO came at a price of 30 / share. Bata has 1375 retail stores in the country that employ 8500 employees. This year the company has sold 5 crore shoes. The company has operations in 90 countries. It has a total of 30000 employees and 5000 stores. Every day 10 lakh customers come to the company’s store.
Story from a bankrupt worker to a boss
The Bata family, who lived in Jlin, a small town in the European country of Czechoslovakia, had lived and built shoes for generations. Years went by in the midst of conflicts. The fortunes of this family were reversed in 1894 when son Tomas dreamed big dreams. He made his sister Anna and brother Antonin as his allies to make the family industry professional. With great difficulty the siblings persuaded the mother and received 320 dollars from them. After this, he rented two rooms in the village and took two sewing machines on installments, bought raw materials by taking loans and started business.
Worked as a laborer in a shoe company
Tomas G. Bata did not let desperation dominate herself after leaving her siblings’ business and in just 6 years, the work was brought to such a condition that now the shop started getting smaller. Tomas had to take a huge loan to grow the business. A period also came when his bankruptcy came due to not repaying the debt on time. In such a situation, Tomas and his three employees learned to work as a laborer in a New England shoe company for six months. During this time, he closely watched the functioning of many companies and returned home after understanding their functioning. Here he started working in a new way. In 1912, Tomas employed 600 laborers and provided work to hundreds in their homes. Setting up exclusive stores in Bata, planning for production along with sales.
After the World War, Bata made tremendous progress and expansion with the formula of reducing the price. Bata’s shoe production grew nearly 15 times and spread to about 27 countries. India was also one of them. The retail chain of Bata Stores also became a hit and hundreds of its franchises started opening up. Meanwhile, thinking 50 years ahead, Bata expanded the company by making products such as socks, leather goods, chemicals, tires, rubber items, besides shoes. Now Bata Shu became a group rather than just a company. Soon Bata became the world’s largest shoe exporter. Tomas Bata built his headquarters in a building that is considered the tallest concrete building in Europe. On July 12, 56-year-old Tomas Bata passed away in an air crash. Unfortunately, this incident with his plane happened after hitting the chimney of one of his buildings.