The famous chocolate company Cadbury came into the limelight in the year 2003 due to the finding of a worm in its product. At that time, the company’s credibility was at stake.
- Last Updated:November 23, 2020, 2:37 PM IST
The question stands on the company’s credibility
Bharat Puri is currently the managing director of Pidilite. In the interview, he told that Cadbury’s best selling dairy milk chocolate came into controversy when in 2003 some customers said that it was a worm.
Also read: Railway crisis in Corona, Tejas closed today, loss of millionsAfter this there was a lot of discord between the company and the Food and Drug Administration. Puri further said that Cadbury chocolate sales fell drastically during the festive season. At the same time, a big question has arisen on the company’s credibility.
After seven months, such a solution
Puri told in an interview that the head of the company had also become worried due to this dispute. Puri said that the chairman of the company had also said many things to him on this dispute. Puri described this incident as a big experience of his life.
He said it was time for his trial where he needed to take a quick decision. Puri said that we did not accuse anyone during this time. We had made a strategy to overcome this crisis. But due to a salesman, the company was able to come out of this crisis only after seven months.
Salesman’s idea worked
Puri said, a salesman named Amit Upadhyay helped us to get out of this crisis. Amit said that sir, we should choose Amitabh Bachchan as brand ambassador to build our brand image. I asked Amit why? .. He told me that in this country, people listen to only two people, Atal Bihari Vajpayee and Amitabh Bachchan. Please tell that in the year 2003, Vajpayee was the Prime Minister of the country. After this, Amitabh Bachchan took recourse to recover from this crisis.