PhonePe is sponsoring four IPL teams – Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore and Delhi Capital.
PhonePe is co-sponsoring IPL for the third consecutive year
This is the third consecutive year when PhonePe is co-sponsoring the IPL. The company said that PhonePe’s IPL campaign will run on several TV, digital and social media platforms. Along with focusing on marketing campaigning IPL 2021, the company said that they will largely focus on expanding the 280 million users base to 500 million by December 2022.
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Apart from PhonePe, tire manufacturing company Balkrishna Industries (BKT Tires) also said on Wednesday that it has tied up to sponsor seven teams for the upcoming season of IPL. BKT Tires said in a statement that the company will be the official tire partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings and Rajasthan Royals in the upcoming T20 League.
Let us know that 10 teams will participate in the IPL from 2022, for which the BCCI has decided to auction in the month of May during the last phase of the upcoming season (2021). The 14th season of the Indian Premier League T20 tournament will begin on April 9 with the match of defending champions Mumbai Indians and Royal Challengers Bangalore.