TRAI has stated that the process of SMS Scrubbing will resume from Wednesday. Under the scrubbing process, every SMS is verified with a registered template before reaching the users.
However, TRAI has currently allowed the message to be delivered to the customer even if the content template is not registered, or the content is missing, or the registered template and delivery message does not match.
TRAI said in a letter that telecom companies will have to make daily reports on the percentage of SMS traffic failing in the scrubbing process, and the entire process will be reviewed again on 23 March 2021. By implementing this process on 8 March, people had to face a lot of problems, due to which it was banned.
TRAI took this decision after receiving complaints about OTP and SMS getting into trouble due to the new rules and gave the companies another 7 days to adopt the new framework. TRAI enacted SMS Scrubbing in July 2018 to prevent spam from sending commercial messages to unregistered senders, which was implemented on March 8. Banks, e-commerce due to disruption in SMS service And the SMS of other companies was getting very late. This problem was not everywhere in any network or app, but everywhere.
What is SMS scrubbing?
The process of verification of every SMS content before sending it is called scrubbing. In fact, the Delhi High Court had ordered the telecom regulator TRAI to immediately stop the fake SMS, due to which common people get caught in the bluff. To fulfill this order of the court, TRAI introduced a new DLT system. In the new DLT system, the contents of every SMS with the registered template will be delivered only after the verification is done. This whole process is called scrubbing. This system was tried several times in the past as well.