Pinterest will acquire expert VSCO app in photo editing technology, know what will be the benefit

Pinterest, which has created a craze for Teenase social media, is in talks to buy the photography app VSCO. This matter has been given by the person who knows about the matter of Pinterest. Due to lack of official authority, the person in this case, hiding his identity, informed that the negotiations are still going on and the deal price has not been finalized yet. Pinterest has a market capitalization of about $ 49 billion, while VSCO has raised $ 90 million in funding, with a last market value of $ 550 million.

But representatives from Pinterest and VSCO have declined to comment or comment on the deal. VSCO’s spokesperson Julie Inouye said, “The company is focusing on expanding its business. We always have meetings with various companies on constructive points and do not discuss rumors or speculation.

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What do Pinterest and VSCO do?Pinterest and VSCO, a visual supply company symbol, are part of a group of tech companies that are highly focused on digital image and visual editing and who rely less on social networking features. Pinterest, a digital pinboard site that went public in 2019, allows users to discover relevant images to inspire creative projects, plan important aspects of their lives, including their home renovations, weddings and meals. And provides saving features.

VSCO, a 10-year-old startup company, is an app for editing and sharing images and videos. In 2019, it became popular with a Gen Z group known as ‘VSCO girls’, who were known for wearing crocs and carrying hydro flasks. The idea of ​​VSCO girls became quite viral due to social media copying, mokkeris, mimes and Halloween costumes.

How does Pinterest benefit from this deal?
Pinterest, which is quite popular among its younger audience and whose photo editing technology is specialized, can take its core service further with this deal. During the Covid epidemic, the company’s revenue increased significantly as digital activities increased significantly during lockdown. Pinterest added 100 million monthly active users last year and now has a total of 450 million monthly active users.