new Delhi. After 2020 affected by the Kovid-19 epidemic, the total advertising volumes on television increased by 22 percent to 1824 million seconds in 2021. Broadcast Audience Research Council (Barc) has given this information in its latest report. In the year 2020, the total time of advertisement was reduced to 149.7 crores, which was 1542 million seconds in 2019.
Advertisers disillusioned with IPL
BARC said that there is no widespread interest among advertisers regarding the Indian Premier League (IPL), a cricket tournament organized by the Board of Control for Cricket in India (BCCI). The report said that ad time on high-definition channels increased by 11 percent, while ad time in the general category increased by 22 percent.
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Top 10 advertisers took almost half the time
Apart from this, it has also been said that from an overall perspective, the top 10 advertisers accounted for 78 million seconds of total ad time, which is a little less than half of the total ad time. After the same top 10, the next 40 advertisers had a share of 340 million seconds in the total ad time.
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On customer engagement and revenue, Aditya Pathak, head of BARC, said that 2021 provided much-needed enthusiasm for the broadcasting industry. During this 9,000 advertisers chose television to advertise.
According to the report, a total of 9,239 advertisers advertised 14,616 brands during 2021 and of this 4,483 or almost half were new advertisers.
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