New Delhi. Ather Energy has entered the very popular world of franchise cricket in India. The company said that it has partnered with Gujarat Titans for the upcoming season of the Indian Premier League (IPL 2022). Established in 2013, Ather Energy has become one of the leading players in the electric two wheeler space in India.
The 450X and 450 Plus electric scooters from the Ather have played an important role in making it popular. Gujarat Titans and Lucknow Super Giants have joined two new teams in IPL this year. One of these, the company has tied up with Gujarat Titans. This move will go a long way in boosting its image for the Bengaluru-based electric vehicle company.
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Ravneet Singh Phokela, Chief Business Officer, Ather Energy said, “We are delighted to partner with the Gujarat Titans team. With this, he is going to debut in the IPL in the coming season. Despite both the partners coming from different fields, what we both have in common is fearlessness, positivity and an appetite to make a difference in a highly competitive environment.”
Arvinder Singh, Chief Operating Officer, Gujarat Titans said, “We are delighted to join hands with Ather Energy, a new and fast growing company. It is moving ahead in the EV sector in India. Ather Energy Projects’ blend of youthfulness and strategic thinking resonates with us as a team as we embark on the journey with youthful spirit and determination to make our mark in the league. We look forward to working together in great synergy to achieve our goals.”
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This partnership will help in establishing Ather Energy as an electric vehicle brand in the country. At the same time, the company is focusing on increasing its production capacity and charging infrastructure for the next three years. The demand for electric vehicles is continuously increasing in India. The sales of this segment have seen a huge jump in the last few years. Ather Energy is focusing on its branding to capitalize on this demand.
Tags: auto news, Electric Vehicles, IPL 2022
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