Auto Industry: Women are giving equal competition in this business, from design to manufacturing

Auto Industry: Women are giving equal competition in this business, from design to manufacturing

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new Delhi. The automobile industry is generally seen as a men’s world. But there are many women who have not only made their place in the automotive world, but are giving competition to men in many cases. Its effect can be seen from the production to the sale of vehicles. We are telling about the roles of women in the automobile industry.

Ramkripa Anantan, director of Crooks Studio, is one such woman who has created a concept electric vehicle using upcycled materials (materials that can be reused) for last-mile connectivity. At the same time, Mahua Acharya and Suman Mishra have also broken stereotypes and established themselves in productive roles in the auto industry. Sulajja Firodia Motwani, Mallika Srinivasan, Aarti Krishna and Anjali Singh have also ventured into their respective auto-related family businesses.

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Careers for Women in Automotive Design
Women are currently leading the way in the male-dominated world of automobile assembly, manufacturing, designing and leadership. Now producers have also realized that women can help spur creative production. In this regard, Ramkripa Anantan says that keeping in mind the future mega trends of autonomous, connected, electric and shared mobility, a lot of automotive design will focus on UI/UX (User Interface/User Experience). More women will consider pursuing a career in automotive design.

Women in the EV Industry
Rashmi Urdhvarshe, former director of Automotive Research Association and now president of SAE India, says that the electric vehicle industry is very comfortable for women, as women can play a big role in data analysis, simulation, verification, mobility. Sulajja Firodia Motwani, Founder and CEO, Kinetic Green says that mobility and automobiles are now more about electronics and software and this is creating new opportunities for women. Many EV factories are now run by women. EV components like motors and controllers are also electronics-based, where women are playing a key role in not only R&D but actual assembly and manufacturing.

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Challenges
The auto industry is facing many challenges at large. Aarti Krishna, MD, Sundaram Fasteners said, “We need more skilled people, better infrastructure and more investment in manufacturing. He said that Sundaram Pastnero adopted the lady Bose and helped me to move forward. Earlier there was a male dominated environment. She says that automotive manufacturing has always been a men’s world.

Tags: auto news, Autofocus, Woman

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