Business idea got from women's shopping habit, company of 4400 crores raised in 18 years

Business idea got from women’s shopping habit, company of 4400 crores raised in 18 years


Shopping If we talk about it, every woman’s face gets a glow. Hardly any woman does not ask for this work. Often women think less about money while shopping. TCNS (Triloki Chand, Narendra Singh) made this habit of women by turning it into a business model. crores of income Is doing. Let us tell you that the IPO (Initial Public Offer) of TCNS Clothing has arrived. The company plans to raise Rs 1125 crore. The valuation (price) of the company is being estimated at around Rs 4400 crore. (Also read- This employee had become a joke in the company, now he was made number-1)

Started 18 years ago-The company’s co-founder, Okar Singh, told Forbes India in an interview that he had opened the first store in Lajpat Nagar in September 2002 on the idea of ​​​​shopping on the impulse of women, but most of the women used to see the store from outside but entered the store. Wasn’t. That’s why, learning from his mistake, he opened boutiques in stores and started saving clothes up to Rs.999 for Rs.2999. Also, the size of the shop was also reduced. Idea became a hit and sales started growing rapidly.

Who is behind TCNS- Okar Singh explains that TCNS was started by his father and his grandfather. That is why his company is named after Grandfather Triloki Chand and Father Narendra Singh. Okar Singh’s younger brother Arvindr Singh handles his export business.

This person came out with 50 rupees from the house, now he is the owner of 10 thousand crores

These brands are hit- Aurelia, W and Wishful are brands owned by TCNS Clothing. Under these brands, the company sells women’s ethnic and fusion wear. The company has several brands of women’s clothing. The company has 465 exclusive brand outlets. Also, the company has 1469 major outlets and 1522 multibrand outlets. ,Also read- The tea seller’s daughter had left school, now got 20 million scholarship in America)

IPO open- TCNS Clothing IPO is open for subscription. Investors can invest in this issue till July 20. The price band for the issue has been fixed from Rs 714 to Rs 716. The company plans to raise Rs 1125 crore through the issue. The lot size of TCNS Clothing IPO will be 20 shares. Let us tell you that Prabhudas Lilladher, Hem Securities is advised to subscribe on this IPO. However, Choice Broking has suggested to stay away from it. (Also read: Used to sell tea and samosas on a handcart, luck was earned by hard work, she became the owner of 14 restaurants)

In a conversation with CNBC-Awaaz, Anand Daga, Managing Director, TCNS Clothing said that an amount of Rs 337 crore has been raised from anchor investors. The company does not have any debt. Also, there is a lot of growth potential in all the three brands of the company. At the same time, after OFS, the share of promoters in the company will come down from 43.7 per cent to 32.5 per cent. (Also read- On the basis of this idea, Sambhavi built a company of 20 crores in a year)

Tags: New Business Idea, Success Story


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