Recent 54 additions to the Government of India Chinese App The ban is unlikely to have a major impact on the industry or users as 200-odd apps were banned in 2020. According to industry experts, the apps that were banned by the government this time were installed very rarely. Apps like Beauty Camera App, Sweet Selfie App, Equalizer: Bass Booster & Volume EQ, and Virtualizer have been downloaded less than a lakh in India, and some of these apps have been downloaded in just thousands.
Tiktok TikTok has 100 million users in India, while PubG had 50 million downloads from the ban in July and September 2020. According to Faisal Kawoosa, founder of market research firm TechARC, most of the apps on the current list are utility apps and they didn’t have as much user impact as apps like TikTok or Bigo Live did.
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Furthermore, the usage of these apps is likely to be low as the monthly or daily active user base of an app is usually much less than its download count.
Don’t have a huge install base…
Kavosa said that most of the apps that have been banned are not critical and do not have a large install base in India. Very few people will be using them. There are other lesser-known apps on the list, such as AppLock, Omyoji Chase, Omyoji Arena, MP3 Cutter: Ringtone Maker & Audio Cutter, EVE Echo and Astracraft.
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However, this time a big name on the list is Garena Free Fire, a battle royale game similar to South Korean developer Krafton Inc’s Battlegrounds Mobile India. Sensor Tower’s tracker showed that the company has over 15 million downloads from India so far. Last month’s global revenue was $28 million.
The exact user base of Free Fire in India is not known, but it is known to be popular among mobile gamers, with many tournaments being run around it.
Tags: 118 CHINESE APPS BANNED, App, tech news, Tech news hindi