Dabur's products will be sold at petrol pump, home delivery also to 14 crore customers

Dabur’s products will be sold at petrol pump, home delivery also to 14 crore customers

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new Delhi, The products of Dabur, the giant Indian company of FMCG sector, can now be purchased at petrol pumps as well. Dabur has announced to provide this facility through business partnership with Indian Oil Corporation Limited (IOCL).

Dabur said that in collaboration with Indian Oil, it will also make home delivery of its products. Indane LPG has about 140 million customers across the country, who will get Dabur products at home just like LPG cylinders. Indian Oil employees will work for this delivery. Both companies are working on technologically linking their value chains and systems integration.

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Indian Oil has 90 thousand delivery men
Indian Oil, the country’s largest petroleum company, has 12,750 Indane distributors across the country, with more than 90,000 delivery workers. With their help, the company supplies LPG to 14.3 crore families. Shares of Dabur India closed at Rs 544 on the NSE with a fall of 1.10 per cent on Wednesday. At the same time, the share of Indian Oil closed at Rs 117.40.

First such partnership of FMCG company
Dabur India CEO Mohit Malhotra said that this is the first such partnership between two old and big brands of the country. This will benefit both the companies. With this step, we will come closer to crores of LPC gas cylinder consumers. The reach of our products will now be more in small towns and rural areas.

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Indian Oil told commendable step
SS Lamba, Executive Director (LPG), IndianOil said, “We are very excited to partner with Dabur India. Our long supply chain will allow its products to reach the customers easily, which will ultimately benefit the market. With this, customers will get the facility of Ease of Buying.

Tags: Indian FMCG industry, Indian Oil

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