New Delhi. shark Tank (Shark TankThere is a new craze of Indian reality TV shows for all the right reasons. Talented individuals and several start-up brands came up with exciting concepts here. One of these is Devanagari, which is India’s own language translation engine.
On Shark Tank India, Devanagari (Devnagri) introduced its machine translation engine which translates instantly with 85%+ relevant results. Devanagari also introduced Pratimamb, India’s first image-to-language app. He even invited one of the sharks and the co-founder of Lenskart, CEO Piyush Bansal, to use the app and view the content in the language of his choice.
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Shark lauded his vision of making content accessible to all, and received funding. Devanagari, through AI-powered human intelligence, translates 1 million words a day.
Established to make content accessible to all
The brainchild of Nakul Kundra and Himanshu Sharma, Devanagari was founded with the vision to make content accessible to all and bridge linguistic barriers by building strong relationships with over a billion Indians in their languages Go.
63 percent of local language users would like to study in regional languages
A recent Google study states that 98 percent of Indian Internet users access the Internet either exclusively or with English in the Indian language. 45 percent of local language users prefer to access content in regional languages only. 63 percent of local language users would like to read exclusively in regional languages. It reflects the possibilities and expectations of indigenous content in the Indian context.
Devanagari’s platform combines AI and human-powered translation with machine learning. They are powered by Kutumbh, a community of 5000+ native language speakers and translators capable of delivering 5x faster, cheaper and more accurate translations. The company envisages putting Indian languages on a single platform.
Speaking on the need for a seamless translation service, Himanshu Sharma, Co-Founder, Devanagari says, “With over 1200 dialects and 22 regional languages, India has a huge market for language translation. With Devanagari, we aim to help brands and individuals reach a wider audience. He has already helped some well-known e-commerce, BFSI and ed-tech companies to communicate with their audiences in regional languages. Devanagari also raised $600,000 from Venture Catalyst, Inflection Point Ventures and other co-investors.
The need for content in Indian languages to be available on the Internet
Nakul Kundra, Co-Founder, Devanagari said, “There is an urgent need for content in Indian languages to be available on the Internet, so that people of all geographies can be reached and spoken to. We want to scale up our operations to tap B2B customers and enable them to create more localized content to reach end-users from Tier II and Tier III cities.
Today as India moves towards localisation, Devanagari undoubtedly has a huge scope to expand into BFSI, Ed-Tech, OTT, E-commerce and many more industries and help them reach their target audience. More importantly, they can help the people of India stay more connected, making India a truly Ek Bharat, Shreshtha Bharat link.
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