Snapchat is ready for the Holi cheer. The company is raising the fun and colour quotient with Holi-special stickers and Bitmojis. These aim to help Snapchatters add some extra colours to the Holi magic.
The company says that this is in line with its focus of localising the app experience for users in India. Snapchat users can add specific location-based filters to photos (geofilters) from across 500 different locations and 32 different cities in India this Holi.
What’s new for users
Snapchat has also introduced a fun ‘Holi Beard’ lens and a lens to wish Holi in different languages that users can engage with and celebrate. Beyond the Snapchat app, these Lenses are also available on partner platforms like Samsung Fun Mode and Google Camera Go.
In a first, community lenses are all set to be featured on Snapchat maps in India, making the Holi experience even more brighter.
Snapchatters will be able to activate these Holi-special lenses created by the Snapchat Lens Network community members on Snap Maps directly. For those, who are looking for Holi-specific entertainment options, exciting Holi-themed content will also be made available across discover and spotlight platforms.
Talking about Holi-special ideas, Durgesh Kaushik, director of India & South Asia market development at Snapchat, said, “Snapchatters are constantly seeking unique and fun ways to celebrate occasions with their friends and family. Our AR tech capabilities have been our forte and we’ve successfully paired this with our localisation efforts in India. This year, we’ve stepped-up our innovation game to make the festival of colours more inclusive for people living with colour blindness with our new AR Lenses.”