Instagram recently announced that it is testing a new feature that will help users to discover and support social causes directly through hashtags. The Facebook-owned photo-sharing platform made this announcement through a blog post which was also shared from its official Twitter account.
This new feature will allow users to support social movements when they search for specific hashtags that are associated with certain causes. Users will be able to select the “Support” option once they get to a hashtag page to learn more about the movement.
The company mentioned the new feature will also make it easier to raise awareness for these causes through a “Create a Fundraiser” button This tool can be used to start raising money on behalf of a cause. You can also use the “Spread the Word” button to share the hashtag page with your friends through a DM.
The blog post about the announcement reads, “Hashtags have long been a place where people discover new causes to support on Instagram, and now when you search for specific hashtags associated with certain movements, you’ll have the option to support them. People often come to Instagram to make their voices heard, elevate causes and bring communities together. They’re eager to support causes they hear about on Instagram and are always looking for new ways to take action — these updates will make it easier to do so.”
Instagram’s new feature will help users to choose amongst hashtags aimed at popular movements on the platform which includes — #BlackLivesMatter, #womensrights, #climatecrisis and more.
The company said it has selected the initial list of hashtags after consulting with several other organizations like — the NAACP, GLAAD, AAJC, Hispanic Heritage Foundation and Illuminative. Instagram also plans to continue working with these organisations to upgrade the feature.