Late entrant BigBasket hits 15k daily quick-comm orders - Times of India

Late entrant BigBasket hits 15k daily quick-comm orders – Times of India


BENGALURU: BigBasket co-founder & CEO Hari Menon said the company has touched 15,000 deliveries a day for its quick commerce service within two weeks of its launch.
India’s biggest e-grocer has been a late entrant into quick commerce, a segment that has attracted a lot of funding and players, including Swiggy’s Instamart, Reliance-backed Dunzo, Blinkit, Zepto and Ola Dash.
BigBasket’s service is categorised under two formats — 10-20 minute delivery, called BBNow, and 30-60 minute delivery, called BBExpress. BBNow offers 3,500 different items, and BBExpress 8,000.
The Tata-owned company has set up 90 dark stores across 10 cities to provide these services. BBNow covers a 1. 5 km radius, and BBExpress 6 km.
Menon said there are three use cases in quick commerce — top-ups, emergency buys, and impulse buys. The express delivery business, he said, constitutes 15-20% of the overall monthly grocery basket. Menon said there will be trouble if brands start telling people they will get anything in 10 minutes. “We must get responsible about this, otherwise it will cause a lot of trouble for bikers and the public. The express grocery business cannot be 100% of your grocery purchases. We don’t penalise delivery partners if they are late; we have taken the penalty on ourselves. Earlier, customers got 10% of the order value back. Now we have made it 5%,” he said.
The average delivery time for BBNow is about 13. 5 minutes. BigBasket runs a spatial heatmap, and has strategically located dark stores so that orders can be taken and delivered on time. Menon said the company uses proprietary algorithms for demand forecasting, Google Maps, routing algorithms, and provides a buffer time to the delivery partners to reach the customers’ destination in the promised time.
The online grocery market in India, Menon said, is estimated at about Rs 22,000 crore this year, and BigBasket has a 35% share in it.


Source link

Leave a Comment

Your email address will not be published.