Learn business tricks by selling matches, today the owner of the largest furniture company Ikea


At the age of 10, he went to the neighboring village and started selling goods: When Ingvar turned 10, he started doing this work on a bicycle and started going to the neighboring villages apart from his village. Later he started selling fish, Christmas tree decorations, seeds, ballpoint pens, pencils etc. along with matches. Ingvar continued his studies along with work.


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