Mirchi launches app in US, Qatar, Bahrain and UAE - Times of India

Mirchi launches app in US, Qatar, Bahrain and UAE – Times of India


MUMBAI: Indian and South Asian listeners across US, UAE, Qatar, and Bahrain have welcomed the launch of the Mirchi app on Apple, Android smartphones as well as on Android Auto and Apple Car play systems.
The Mirchi app brings 12 live FM stations from 11 cities in India – Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, Kochi, Ahmedabad, Pune, Chandigarh, and Patna. More cities will be available shortly.
Mirchi, owned by Entertainment Network India Limited (ENIL), is a radio and entertainment company that operates India’s largest private FM radio brand with 73 frequencies across 63 cities – Radio Mirchi.
Vineet Jain, chairman of the company, said: “The Times of India group has always explored new horizons, pushed boundaries, and innovated to provide the best news and entertainment content to its consumers. We are now bringing the full Mirchi experience to every Indian and South Asian living overseas. With the launch of this app, we further cement our position as a multi-content, multi-format, and multi-lingual music and entertainment brand for Indians everywhere.”
The app offers a convenient “shortcut” for someone from these cities living outside the country to consume content in their language.
The stations are “time-shifted” to adjust for differences in time zones. A listener in New York will be able to listen to Mirchi Mumbai’s breakfast show at NY breakfast time. Ditto for listeners in the Middle East.
The app also offers hundreds of hours of curated “audio stories” in various genres.
Additionally, some of Mirchi’s finest content like RJ Naved’s Murga prank calls, “The Devdutt Patnaik” mythology show, and “The Bhatt Show” hosted by Mahesh and Pooja Bhatt on Bollywood controversies, will be available on the app.
Prashant Panday, MD and CEO of ENIL, said: “We’ve been leaders in FM radio in India for more than 20 years and now we are making all our radio stations and a lot more audio content available to our listeners outside the country. The app offers brands and marketers across geographies the opportunity to connect with wealthy NRI audiences in the US, Qatar, Bahrain, and UAE.”


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