mirchi:  Mirchi app rolled out in US, Qatar, Bahrain & UAE - Times of India

mirchi: Mirchi app rolled out in US, Qatar, Bahrain & UAE – Times of India


NEW DELHI: Indian and South Asian listeners across the US, UAE, Qatar, and Bahrain can now install the Mirchi app on their Apple and Android smartphones as well as on Android Auto and Apple Car play systems. More countries are expected to be added to the list soon.
While Mirchi has been present on consumers’ phones 24×7 with viral videos and social media posts across platforms such as YouTube, Instagram, and Facebook, this is a major step in connecting with Mirchi’s fans and followers directly by putting the Mirchi app on their handsets.
“The Times of India group has always explored new horizons, pushed boundaries, and innovated to provide the best news and entertainment content to its consumers. We are now bringing the full Mirchi experience to every Indian and South Asian living overseas. With the launch of this app, we further cement our position as a multi-content, multi-format, and multi-lingual music and entertainment brand for Indians everywhere,” said Vineet Jain, chairman of Entertainment Network India Limited. ENIL owns radio and entertainment company Mirchi, which operates India’s largest private FM radio brand with 73 frequencies across 63 cities — Radio Mirchi.
The Mirchi app brings 12 live FM stations from 11 cities in India — Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, Kochi, Ahmedabad, Pune, Chandigarh, and Patna, with several more in the pipeline. “We’ve been leaders in FM radio in India for more than 20 years and now we are making all our radio stations and a lot more audio content available to our listeners outside the country,” said Prashant Panday, MD & CEO, ENIL.
For someone from these cities living outside the country, the stations are “time-shifted” to adjust for time zone differences. “The app offers brands and marketers across geographies the opportunity to connect with wealthy NRI audiences in the USA, Qatar, Bahrain, and UAE,” said Panday.


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