Now Tata Motors showroom will reach village to village, villagers will get this benefit, know what is the plan

Now Tata Motors showroom will reach village to village, villagers will get this benefit, know what is the plan


new Delhi. Indian auto giant Tata Motors Ltd has launched a new initiative for ‘Showroom on Wheels’, also known as ‘Anubhav’, a door-step car buying opportunity for customers living in villages. Will give experience It has been launched under the company’s rural marketing strategy. The new initiative aims to increase its reach in tehsils and talukas.

Under this plan of Tata Motors Motors, 103 mobile showrooms will be deployed across the country. Due to which awareness will be increased among the people about the brand of Tata Motors in the villages of India. This mobile showroom will help the existing dealers to bring door-step shopping experience to their consumers.

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This initiative of Tata Motors will help in giving information about the company’s cars and SUVs, accessories. With this, consumers will be able to get the benefit of the financial scheme. He will be able to book a test drive and evaluate the cars available for exchange.

Rajan Amba, Vice President, Sales Marketing & Customer Care, Tata Motors Passenger Vehicles Limited said, “This scheme is a remarkable step to take the brand to the villages. This move makes our new Forever range of cars and SUVs accessible to all. This will reduce the dependence of consumers on the traditional model of retail shops. This mobile showroom will be a one stop solution for rural consumers, so that consumers living in villages will get information about cars, finance schemes and exchange offers.”

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Rajan Amba said, “This will provide us with appropriate data on the buying patterns of consumers, so that we can further expand our reach to them. Sales in rural India account for 40 percent of the total passenger vehicle sales in India. With this concept, we are confident of expanding our reach and increasing our consumer base in these markets.”

Tags: auto news, Autofocus, Car Bike News, Tata Motors


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