Rising demand for Royal Enfield bikes, sales were fierce last year, know the reason


new Delhi. The demand for Royal Enfield bikes has started increasing once again in India. The demand for these bikes is slowly returning to the level before the corona epidemic. The company’s sales had reduced significantly due to the Corona epidemic. A top company official said that in the year 2018, the company sold around 8,38,000 motorcycles, which decreased to 691,000 in CY19 and 540,000 in CY20, while Royal Enfield has been successful in selling 5,51,000 bikes in 2021.

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B Govindarajan, Executive Director, Royal Enfield said, “As far as booking numbers are concerned, we are close to pre-pandemic levels but due to the current semiconductor shortage, we are unable to deliver the bikes as expected. are getting.”

Govindarajan said that the demand is increasing rapidly in the engine bike segment of 350cc to 650cc in the country. In the last two months, this demand has increased significantly in rural areas. However, the issue of semiconductor shortage remains a major factor in meeting this demand. He further added that if there was no shortage, we would certainly have sold more motorcycles. Even now we are in constant touch with those who have booked our motorcycle and are waiting.

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Recently, Royal Enfield has launched a new motorcycle Royal Enfield Scram 411. This motorcycle has been launched in the Indian market in the range of Rs 2.03 lakh to Rs 2.08 lakh (ex-showroom). The new bike from Royal Enfield is the ADV crossover, which combines adventure bikes and scramblers. In terms of engine and platform, the Royal Enfield Scrum 411 can be compared with the Himalayan to a great extent.

Tags: auto news, Autofocus, Car Bike News


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