First of all, both did research for product development keeping Make in India approach. To make the brand pocket friendly for the common people, it was also necessary to manufacture in India. But the founders worked hard on all fronts, from sourcing the ingredients to manufacturing for the toxin-free product. Also read: You can keep only this much gold in the house, know the rule will be a big advantage
Products launched in the market after rigorous investigation
The company has its own research lab where the products are developed and tested and the tests are conducted by the Madesafe Agency of America, the company has made the formulations according to the guidelines of Madesafe. In these, especially 8000 products are made without harmful chemicals or not, it is investigated. But the work of investigation does not end there.
Shilpa Shetty became many investors of this startup
Now make MamaEarth’s products with so much precaution, not only will the products be safe for children, but delivering such hard-working products to the customers becomes a big challenge for small and new brands, so the founders thought about the celebrity brand endorsement. Although this idea was very expensive. Shilpa Shetty’s name was perfect in every respect. While efforts were being made to persuade her to be the brand ambassador, seeing the quality of the product, Shilpa became an investor of this startup. Also read: Modi government gave big relief! Even if there is no FASTag, you will be able to make cash payment till January 15
Started business with a capital of 25 lakhs
Mamaearth, which started with the approach of online only, is now turning its attitude towards offline. The brand has already reached out to over 1 million customers in more than 300 cities online. Varun and Ghazal started the business with a capital of Rs.25 lakhs.
75 lakhs raised from friends and family
75 lakhs from friends and families before the launch of the brand and subsequent Series A rounds from Stellaris and Fireside with a total fund of Rs 30 crores has gone into the business so far.
100 crore revenue
Till now the company has crossed Rs 100 crore revenue. Moving beyond baby care, now the company is expanding its scope. The company is now launching a range of natural products for elders in the product portfolio. Mamaearth aims to create a body care brand for the entire family.
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