Success Story: Dentist job left for business idea, company became helpful for small brands

Success Story: Dentist job left for business idea, company became helpful for small brands


New Delhi. A dentist by profession, Shaiba left her job in 2019 for business. He also worked with a Dubai-based online aggregator who worked in ethnic fashion for some time and then started the startup platform Manera with his sister Shabana Salaam. Created over 80 sellers with over 9,000 Stock-Keeping Units (SKUs) in just one year.
Shaiba and Shabana have completed around 10,000 orders in the last few months across Kochi, Bengaluru, Pune, Trivandrum, Calicut and other cities. In the year 2021 on the theme of Made in India, the company aims to onboard over 500 sellers to cater to over two million buyers across India. In the news published in YourStory, Shabana says that the use of internet and smartphone is now increasing rapidly in Tier II and III cities outside metro cities. That’s why Manera’s focus is in these cities. However, there were a lot of problems in the beginning of the work, especially the funds and the network. But with the help of friends and family, gradually the platform started getting recognition.
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Startup started with the idea of ​​providing a market place to small brands
The two sisters met several small brands and retailers from India before starting the startup. They did not have market exposure despite the e-commerce boom in the country. Shabana claims that 70 percent of the $100 billion Indian fashion retail space consists of unorganized and unbranded retailers, small brands and unknown designers. They either have no online presence or get lost among the big names on big platforms. Hence, the idea came to create a platform for these small brands and budding designers. However, both knew that advanced technology was needed to compete with Amazon and Myntra.

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Support from family and friends for technology
The two sisters of technology did research and talked to family and friends. Finally a family friend, Prince Jose, joined hands as a technology partner. He helped build the platform. Now with its headquarters in Pune and an office in Kochi, Manera has a team of 15 people working towards building one such platform. Myntra, Nykaa Fashion, Limeroad, Amazon Fashion, and among others take the challenge of setting up your own ecommerce startup.

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Seed investment of one crore rupees
Both the sisters have bootstrapped the startup with a seed investment of Rs 1 crore so far. However, they are now looking for funds to scale up the operations so that new projects can be started in 2021.

Tags: Indian startups, Startup Idea, Success Story, successful businesswoman


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