Delhi’s Anita Ahuja and her husband Shalabh are carrying out this unique campaign. According to the published news of Canfolios, they make beautiful export quality products by reusing plastic waste. Born in Bhopal and raised in Delhi, the daughter of this freedom fighter, Anita Ahuja devoted her whole life to the service of the society. Let’s know how he started the business of making beautiful things out of waste…
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To innovate in life, started working for the waste pickers.
Seeing the plight of the rag pickers, she decided that she would do something to improve their lives. So, he started a social enterprise under which he decided to collect plastic waste from the rag pickers and make world-class handbags out of it. He had no plan to get into business, nor to do social service. With the aim of doing something new in life, he started working for the waste pickers.
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NGO ‘Conserve India’ started collecting garbage
One day Anita along with some friends and family like her decided to take some small projects in her area. He started an NGO ‘Conserve India’ and started collecting garbage from all over the area under this project. The kitchen waste was separated from the collected waste and kept in a nearby park to be composted. From the very beginning, she realized that nothing would be achieved alone, so Anita sought help from another colony as well. This was not his beginning to make money.
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Started work with Resident Welfare Association with 3000 people
NGO Conserve India started the Resident Welfare Association with around 3000 people. This association became a full time commitment organization in 2002, which had its own rights. For four years Anita worked with rag pickers and realized that their standard of living was below the poverty level. She decided that she would work to improve the standard of living of the rag pickers. He got information on recycling technology from the internet and tried different things.
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At first they did weaving and made carpets
At first he did weaving and made carpets. But these products looked very simple to look at, the labor was too much and was not even financially practical and selling them was also becoming difficult. Then he decided to develop plastic bags and it went well. She thought that first she would do artwork in a plastic bag and then put up an exhibition and then try to raise money. Her husband realized that Anita’s plan would not work. Shalabh got the plastic sheets fabricated on a large scale prepared by the machine. Get the artwork made in it by automatic machine and then put them in the exhibition.
30 lakh order found in a small booth
In 2003, Conserve India participated in the trade fair of Pragati Maidan. The Ministry of Textiles had given him a small booth and he got an order of 30 lakhs in it. Anita and Shalabh decided that they would take ownership of the company as the buyers were not inclined to take orders directly from the NGO. For plastic waste, the rag pickers had to go door to door to collect the waste but it remained in small proportion and then special colored plastic was needed to make the product. For this, he contacted the junkers and started ordering plastic waste directly from the industry. Gradually, Conserve India became a brand. By the year 2020, the turnover has reached 100 crores.
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