new Delhi. The number of YouTube creators in India is continuously increasing. More and more creators are looking for opportunities to turn their art show into a career on YouTube. YouTube has published a report by an independent consulting firm, Oxford Economics, which shows that YouTube’s creator ecosystem is generating huge economic value and around 6.84 lakh people are employed in full-time work (foot time jobs). equivalent to). In 2020, it contributed more than Rs 6,800 crore to the Indian economy.
Presently, the number of channels in India with more than 1 lakh subscribers is more than 40,000 and has registered a year-on-year (YoY) growth of 45 percent. Along with this, YouTube creators are opening new opportunities and audiences as well as new avenues to earn income on this platform. There are 8 different ways to monetize a channel on the platform. You will be surprised to know that the number of channels earning in 6 digits is increasing by 60 percent year by year. Earning in 6 digits means at least 1 lakh rupees.
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Opening new doors of income
According to Ajay Vidyasagar, Regional Director, YouTube Partnership, APAC, the Indian creator economy has the potential to emerge as a soft power driving economic growth and job creation.
According to a report in Financial Express, he said- “As our creators and artists build the next generation of media companies that connect global audiences, their influence on the growth of the economy will continue to grow. We are focused on our goal of providing an open, inclusive and responsible platform for millions of Indians who turn to YouTube to create new skills, discover their passions, hone their talents and grow their businesses. Huh.”
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In addition to revenue, YouTube also allows creators to gain a larger audience and build a global reach. It is opening new avenues of income through brand collaboration, live performance, sponsorship etc.
Beneficial for small business too
According to the Oxford Economics report, more than 80 percent of creative entrepreneurs in India said that YouTube has had a positive impact on their professional goals. The platform claims to be a positive tool for small and medium-sized businesses (SMBs) as well. According to the report, more than 92 percent of SMBs with YouTube channels agree that YouTube helps them reach new audiences worldwide through their channels, targeted ads, or simply watching YouTube content.
Tags: GDP, Youtuber
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